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Concepts and meanings of international marketing meaning of international marketing international marketing or global marketing refers to marketing executed by. This book by paul hague is aimed at anyone interested in market research, including those conducting projects of their own and studying research courses. Qualitative market research: an international journal volume list issue(s issue 2 2018 special issue: qualitative research at the marketing/entrep. Research explores the when does culture matter in marketing notions about cultural differences are often the basis for international marketing.
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